November 30, 2020 - The Asia Foundation conducted a marketing talk concert for women entrepreneurs in Gyeonggi Province in cooperation with the Gyeonggido Job Foundation on November 30, 2020. The event was an inaugural event of the Accelerate Women’s Entrepreneurship in Korea: Phase II, and the objective was to reach out to the women entrepreneurs in Gyeonggi Province and initiate the conversations about the challenges they face and provide them the opportunity to communicate with large retail corporations.
The representatives from Korea’s one of the largest retail channels, Starfield Hanam (part of Shinsegye), HomePlus, a major discount store, and WeMakePrice, an online sales platform participated. A marketing professor from Korea University moderated the event, who identified various challenges faced by the women entrepreneurs in their businesses and offered an opportunity for women entrepreneurs to speak out. A total of 55 women entrepreneurs in Gyeonggi province joined the event and showed 87% satisfaction rate in the post-event survey. We plan to reach out to further expand our network with the local buyers to brand The Asia Foundation Korea to women entrepreneurs in the region and form working groups as a part of our Access to Market (A2M) efforts in 2021.